Register a trademark
To register a trademark, firstly you must ensure the trademark meets the legal requirements for trademarks.
Turn a good brand into a registered trademark
You may turn a brand into a more powerful asset when you register a trademark.
You own a good brand name. This is the first step.
You do not want anyone to copy that brand, copy your trade mark or steal that good name. The next step is to make it a lot more secure.
How? - protect it - turn it into a legally registered trademark.
When you register a brand, logo as a legal trade mark that is registered in a country with trade mark protection law, you get the trade mark legally protected there. Yes, protected under formal trade marks legislation. This helps to make the trade mark or brand or logo a lot more secure, and powerful after the trade mark has been legally registered.
Most countries allow brands and trade marks to become legally registered. When you register a trade mark or brand in the Republic of Ireland, under the Trade Marks Act, 1996 the Irish State grants you exclusivity for use of the brand in Ireland for the goods or services that you have the trade mark registered for.
That means the State stands over the law such that ONLY YOU can use the registered trade mark in Ireland for your goods and services. If anyone else copies it, the prior registered trade mark holds priority. The registered trade mark is accepted as prima facie evidence by the Irish courts - the person copying thereby is forced to cease use of the offending name, and may be liable to have all the goods containing that name surrendered, depending on the circumstances involved. Similarly, when you apply to register a trade mark for other countries, once the trade mark is registered, the use of your brand is protected there.
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Once your trademark is legally registered, it can protect your brand, logo, name or trademark. This can reduce the risk of someone else trying to sue you for infringement, or to change your trademark in later years.
Your registered trademarks belong to you exclusively
Once you register a trade mark, the right to use the trade mark is an exclusive right, established legally, in a manner that can establish your prior title to the trade mark. Such trade mark exclusivity is equivalent to a monopoly right.
You can apply to register the trade mark or brand in Ireland. If accepted, you then can own exclusive rights to use the brand in Ireland.
A registered trademark can give you a monopoly
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"... consistently done an excellent job for us ..."
C. Gaffney, Joint Managing Director, Brown Bag Films
There is considerable benefit in having an EXCLUSIVE right embedded through a registered trade mark or brand. When a trade mark is registered, a country officially grants you a monopoly in the use of your brand or "good name". When a country registers your trade mark or good brand, you become the owner with sole rights to use the registered trade mark for the classes of goods and services involved there. Such rights attaching to registered trade marks can block competitors from copying your logos or brands for the goods and services for which you have the trade marks registered. Furthermore, because of the trademark exclusivity rights you obtain from trade mark registration, such rights can prove to be attractive to investors. Or it can be very valuable when you are selling your business in the future, or in franchising, or in licensing the use of the registered trade marks to others.
Assistance with trademark complexities
As Irish trade mark agents, we assist our clients to register trade marks in Ireland and internationally. We provide advice on your strategic approach to trade mark registration, an approach to suit each trademark customer depending on your budget or the extent of protection required. We can also provide advice on classification matters, on foot of the Nice Classification system that underlies trade mark registration. Furthermore, we can assist with queries arising from the trade mark examination process. We try to ensure that our customers obtain monopoly rights in their trade marks, and assist with getting them legally registered. Customers get their brands registered at attractive low costs through BATTLE's trademark services. When the process is completed, and your logo, brand, trade mark or name has been leally registered as a trademark for you, you have protected your territory for your brand (legally acknowledged by the particular country). Trade mark registration can stop competitors from copying your trade mark and grants exclusivity rights enforceable in the State, that is why a registered trademark can be so valuable.
Your registered trademarks can be valuable assets
Intellectual property has now become a key element of business that will be valued in the future just as much as your plant and machinery or other assets. You formalise your brands into intellectual property, when you let BATTLE apply to register trade marks, as trade mark agents on your behalf.
Consider applying to register a trade mark, name, logo or brand as a trade mark because: -
If you want to turn a "good name", brand or trade mark into a monopoly, or get monopoly rights for it, then let us apply to register your trade mark in Ireland, as trade mark agents on your behalf. We have trade mark registration service offerings that let you select a price that you can afford.
If you register a "good name", trade mark or brand, you reduce the risk of someone else passing off its goods and services as those like yours.
Imitation is the sincerest form of flattery, however, when a competitor uses your ideas for brands, then you want to prevent any imitation. Trade mark registration is the clear cut way to oppose such competitors. By owning a registered trade mark, the courts in the country involved are obliged to recognise your exclusive rights, and this makes it very difficult for imposters to encroach on your territory.
Your registered trademarks can block copycats
By not registering your brand or trade mark, you make it easier for competitors to attempt copying you nd to pitch at your customers. You may also be open to being sued for trademark infringement.
With a registered trade mark, owners are able to command extra goodwill, based on the protected intellectual property rights. Often such goodwill embodied in registered trademarks becomes the "goldmine" which can far exceed the balance sheet asset values in a business.
Potential investors can be impressed by registered trademarks
Some of the largest organizations are strong supporters of protecting their brands. They use trade mark agents to apply to register their trade marks, brands, and logos. Many venture capital investors favour a solid approach to protecting the intellectual property in a business, therefore making it more valuable. Such investors like to see logos, brands or trade marks are well protected through trade mark registration. Trade mark registration is similar to registered title in property. The ownership of registered trade marks can help to confirm the proprietors hold exclusive rights - leaving them as monopolies effectively for the goods and services involved.
Many organizations are convinced that formally registered brands are worthwhile, and firmly believe that, by protecting trade marks, by getting trade marks registered, they can build a reputation in the mark for quality, service, and for consumer recognition.
Why register trademarks?
Your name, logo, brand or trade mark is worth protecting.
You have spent money on brochures, advertising, signs, packaging, letters etc. If a predator was to enter your niche, they might be able to copy your brand, steal your customers, and hurt your business ... because the brand or logo was not a legally registered trade mark.
A few reasons for registered trademarks
If you have a brand. or trade mark that works for your business:
- use it to build your reputation,
- turn it into something that consumers can trust,
- use it to ensure someone else cannot take it from you,
- draw a barrier to entry around it,
- keep competitors out of your territory with it,
- use it to get more value,
- lock it, to keep it yours - turn it into a register trademark.
This can be done with a registered trade mark.
Turn it into a registered trademark.
Battle for trademarks provides trademark services, and provides:
- advice on brands,
- searches of trademarks,
- making trademark applications,
- negotiating intellectual property rights,
- getting trademarks registered in Ireland, Europe and elsewhere.
Register a trademark for peace of mind
Some organizations like to have a registered trademark to prevent imitation.
Others like to have a registered trademark to prevent allegations of trademark infringement or likelihood of confusion.Know that trademarks can be
- powerful in defence,
- powerful in attack,
- powerful in trade.
More Battle trademark services
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Battle advises organizations, solicitors, and accountants' clients on a range of matters concerning trademarks. Click here to see more Battle trademark services for our range of other trademark services.