Are trademarks worth protecting?
We invite you to consider whether it may be worthwhile protecting your brands, names or logos.
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"... We find Battle gets results for us ..."
P. Guy, Marketing Director, Electroplus Group
Brands and reputations are treasured by most organizations
- Solid brands are the starting point,
- your brands are what you advertise,
- brands are what consumers trust,
- strong brands can build value,
- so, are they worth protecting, ... more than your computer?
- so, ... is your brand adequately safeguarded?
Many large companies do not advertise their brands until after they have become registered as trademarks.
This shows they regard it as important to obtain a registered trademark, before using it on the market.
When you have a registered trademark, your brands are protected. Under trademark laws, brands can get stronger protection than copyright, through registering a brand as a registered trademark. Should you protect brands to guard them, to obtain exclusivity and to help turn them into registered trademarks? We believe you should.
For registered trademarks in Ireland and Europe
Our business mission is to provide trademark and brand enhancement services that benefit our customers, in helping them to obtain stronger title to their brands through registering legally registered trademarks.
At least, BATTLE® believes a firm's name, brand, sign, logo or trademark is worth protecting.
Your trademarks could be exposed if ..
If your brand is not a registered trademark, this might mean that:-
- you have not done any searches of registered trademarks,
- you could be infringing an earlier registered trademark,
- someone could copy your trademark a lot easier,
- your trademark is not properly safeguarded,
- you will not be able to transfer good title to a new owner.
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What BATTLE's trademarks customers gain
What do our trademarks customer's gain for their brands?
Applications to protect Irish brands and trade marks, using BATTLE®'s - trademark services, benefit from our strategic customer approach, namely:-
- by getting their trademarks safeguarded,
- responsive trademark services,
- straight-forward trademarks advice,
- no trademark set-up charges,
- attractive pricing for getting registered trademarks,
- no renewal fees for 10 years,
- certainty in trademark costs that you can budget on.
What BATTLE's trademarks customers like
Our trademarks customers can obtain: -
- supportive trademark services,
- attractive prices to register trademarks,
- a range of pricing options to register trademarks,
- certainty in trademark fees - not time based fees,
- trademark searches are FREE with certain applications,
- additional classifications for less cost than our trademark agent competitors,
- if you have an existing trademark agent, it is easy to change to us ... we do not charge any set-up fees,
- BATTLE's fees include regulatory body fees,
- no cancellation fees - we aim to keep our registered trademark customers.
You should register trademarks to obtain exclusivity
Getting a brand or trademark registered means you get a monopoly right - this can be very valuable. Once we get your brand or trademark registered for you, You get exclusivity (akin to a monopoly right) in Ireland (or in the country granting the registration) to use your brand or trademark for your goods/services. This can help your business to:-
- establish ownership and title to the registered trademark,
- build a barrier to entry against competitors,
- safeguard and prevent your trademark from being copied,
The registered trademark symbol
If a trademark is not registered, it is illegal to use the registered trademark "R in a circle" symbol. So when a trademark is registered, you get to use the "®" symbol with your registered trade mark.
How long does a trademark last? - registered trademarks can last forever
Once you get your trademark registered, you can use it forever. However, you must use it in trade on a regular basis. The trademark registration can be renewed every 10 years.
More Battle trademark services
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Battle advises organizations, solicitors, and accountants' clients on a range of matters concerning trademarks. Click here to see more Battle trademark services for our range of other trademark services.