For solid trademarks advice

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BATTLE is different because we focus solely on trademarks and rights to brands.

We focus on rights to your brand:-

Our business is trademark registration. Protect, enforce or defend your brands.

Call to discuss your trademark now. Telephone: +353-1-4945328


Trademarks Registration Services

  1. Trademarks consultancy.
  2. Legally register trademarks.
  3. Advice about trademark legitimacy.
  4. Advice about brand rights.
  5. Commercialising trademarks.
  6. Remedies for trademark disputes.

EU-wide trademarks

trademarks ctm

EU-wide trademarks cover all member states of the European Union.

One trademark registration.

Low costs for registering European trademarks.


What you should know about business names

Business names v registered trademarks.

You don't need to read this if you own a registered trademark.


Fixed fees to register a trademark.


Countries covered for registering trademarks include: -

Europe

Great Britain

Ireland

Other countries

 

Legally register a trademark

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Call a Battle brand consultant today. Ask about your trademark now.

We turn your brand rights into legally registered trademarks in Ireland, Great Britain, and Europe.


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why register a trademark?

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Trademarks sectors

Battle can help you register your brand as a trademark in your sector.


Why trademarks matter

Trademarks serve an important role for organizations as well as for consumers.


Battle helps to resolve a wide range of trademark matters.


Purchase 60 trademark tips (app for iPhone)

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Features of trademarks

Because registered trademarks have different laws, from certain laws for business names, it can be helpful to understand some of the main features of trademarks.

trade marks

Registered trademarks and title

Registered trade marks have several attractive features. When you get a trade mark registered, it obtains additional features that can make it considerably more valuable.


What cannot become a registered trademark

Some of the reasons a trade mark may not be approved for registration include: -

So when a new trade mark is registered in Ireland, it must be approved by the regulatory bodies in terms of meeting the requirements of the Trade Marks Act, 1996. It must meet the tests for distinctiveness in order to become registered.


The nature of a registered trademark is in the form of a property

Once registered, you as owner, hold an exclusive right to use the registered trade-mark in Ireland (or the country where registration is granted).

In effect, this feature expands the exclusivity right beyond the factory boundary to include the whole territory of the country involved, for the goods/services registered.

For more information about such exclusive rights visit our page on registered trade marks and monopoly rights. Or you can see some of the other services we provide on the registered trademarks site map page.


A registered trademark can keep competitors well away

There are several situations where registered trademarks have stopped competitors. They help to stop brand copying. They can stop counterfeiting of goods [Nike has been quite successful at this]. In a trademarks case against Internet Service Providers in the USA, the owners of the Louis Vuitton registered trademarks were awarded over €30million in damages. They stopped the ISP from hosting sites that were selling counterfeit goods.


A registered trademark can reduce likelihood of confusion

Because a registered trade mark is a property right, infringement of a registered trade mark is taken very seriously by the courts. The onus of proof tends to lie on any imitator of a registered trade mark.

This can cover a registered trade mark's sound, as well as visual and conceptual aspects.

Certain difference between trade marks can be material in whether a likelihood of confusion can occur. Case law shows some of the principal grounds for assessing such matters.


A registered trademark can command extra value

When buying or selling a business, considerable value can be attached to registered brands.
For example, Bushmills brand, Danone's HP sauces. Visit our trademarks cases page for more information.


The shape of packaging can be a registered trademark

Usually a registered trade mark contains an identity or signature which makes it distinctive in respect of the goods and services involved. It can include the shape of the goods/services or its packaging.

For example, the JIF lemon container and the Coca-Cola bottle are now registered trade marks under the relevant legislation. Or more simply, BOOTS for chemists, or even fictional characters like Winnie the Pooh can be registered trade marks to the substantial advantage of their owners.


More Battle trademark services

safeguard your trademarks

Battle advises organizations, solicitors, and accountants' clients on a range of matters concerning trademarks. Click here to see more Battle trademark services for our range of other trademark services.