Register a trademark if ...
There are more times than you imagine that it is appropriate to consider registering a trademark.
You should register a trademark if ..
If you want to prevent imitation .. register a trademark
Registered trademarks help to keep copycats, imitators and counterfeiters away.
If you want to prevent allegations of infringement .. register a trademark
In our trademark work, we have had to make difficult recommendations on occasions. In a few cases, we have recommended to businesses that they must take down their sign, or stop using a name because of potential for infringement of the rights of other parties registered trademarks.
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"... We find Battle gets results for us ..."
P. Guy, Marketing Director, Electroplus Group
You should register a trademark if ..
If you have a good brand name .. register a trademark
Good brand names or logos can be hard to create. If you have a business name that is part of your individual or unique selling proposition ("USP"), then you should register a trademark. Names like Google, Yahoo, Nike, Toyota, Ford, L'Oreal, McDonald's, Mickey Mouse, and Winnie the Pooh are registered trademarks. Small organizations can officially and legally register trademarks too.
If someone is going to copy you .. register a trademark
A record of your title, a barrier to entry, and a good way to stop someone copying your brand-name is to register a trademark.
If you have a good product or service .. register a trademark
If you have developed a good product, you should register a trademark. The market is on the lookout for good products. There are people looking to copy good ideas. While technology can be protected by patents, when you put the product in a box or advertise it, you will not use the 10-50 page description of the technology to brand it. So look hard at it. Seek to protect it by way of registered trademarks. So, consider whether you should register a trademark.
If you have something unique .. register a trademark
It could be as simple as a book, a cartoon name, a telephone service, a food product, a shirt, a restaurant, a hotel, a perfume, a drink, even water. If you register a trademark for the brand name, you can keep imitators away from that territory. You can stop them trying to imitate your good brand name.
If you have something new .. register a trademark
Sometimes it is said that the first to market gets the biggest market share. Big companies can understand this. Often, they will not put a new product or service on the market until they have applied to register a trademark.
If you want to keep your brand name .. register a trademark
We have had to advise a restaurant owner who was opening a new restaurant, and who mistakenly thought business name registration was sufficient, that if he did so with the name he wanted, he was likely to lose if a possible high court case was taken against him. On several occasions, owners of businesses have registered a trademark to ensure they legally hold valid title to their business name.
If you want to sell legal title in your brand name in the future .. register a trademark
If you do not register a trademark, how can a buyer be sure that you hold valid, legal, and established title to it?
If you registered a business name and thought it was a trademark, you should .. register a trademark
Registering a business name under the Business Names Registration legislation, it can be duplicated. If you wanted to protect it, you should have registered a trademark instead. For more information visit our business names page.
If you want a barrier to entry into your brand territory, you should .. register a trademark
Copycats, imitators, infringers and counterfeiters can be kept out of your territory when you register a trademark.
One of the main reasons that countries have legislation to protect trademarks is to recognize that organizations invest heavily in promoting their brand and reputation over time. There would be little point in investing in marketing, if your reputation could be used by others to promote their trade. Moreover, consumers should be in a position to rely on trademarks as a badge of origin, so that they can repeat their purchases, thereby relying on the supplier over and over again.
If you to prevent allegations of infringement in the future, you should .. register a trademark
Because you obtain a priority date and establish legal title to your trademark, when you register a trademark, this can help to defend your good name in any future allegations of infringement.
If your brand name falls into any of these categories, you should seriously consider applying to register a trademark. For services to register trademarks - we register trademarks in Ireland, the EU & other countries
BATTLE® provides services to register trademark for customers that can include the following:-
- applying to register trademarks
- trademark searches
- trademark strategies to register trademark
- trademark infringement
- trademark litigation
- trademark opposition about registered trademark
- trademark agreements
- trademark negotiations to register trademark
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We apply to register trademarks legally for customers
BATTLE® trademark services also can assist with:-
- obtaining registered trademarks in Ireland, GB, USA and the EU
- attacking or defending trademark opposition
- attacking or defending trademark infringement
- advising clients or solicitors on trademark cases
- trademark negotiations; and,
- settling trademark disputes.
... when you register a trademark, it can last forever
Once you register a trademark legally, you can use it forever. However, you must use it in trade on a regular basis. The trademark registration can be renewed every 10 years.
Circumstances when a trademark should be considered
There are many circumstances when an organization should consider obtaining a formal trademark.
To see a few examples of why an organization might want to have a trademark, visit register a trademark if ....
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"... is your name really unique? ... why trademarks matter ... a story about 3 magazine names"
To see what could happen when more than one party uses a similar name, go to our page with a story about 3 magazine names, to help understand why trademarks matter.
Or click link to find out what a trademark is?.
Trademarks can serve consumers as well.
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Consumers can also rely on trademarks.
Perhaps you buy brands you like?
".. Are trademarks good for consumers? ..."
Trademarks can be important for consumers. It may be useful to learn whether trademarks are good for consumers. Many people would be surprised at the conclusions.
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"... learn about some interesting trademark cases & monopoly rights ... "
The use of trademarks in trade shows that holding a strong position, with properly protected legal rights, can help both traders and consumers. Sometimes, owners of good brands take action to ensure their trademark rights are respected. We list a few trademark cases to show the power of trademarks.
Some information about a few interesting trademark cases is in our trademark cases page.
Providing other trademark services
We deal with several trademark matters, including trademark searches, trademark applications, trademark oppositions, trademark infringement, and trademark agreements.
For a more complete range of our trademark services please see the other trademark pages on this site.