You should register a trademark if ..
If you have a good brand name .. register a trademark
Good brand names or logos can be hard to create. If you have one that is unique, then you should register a trademark. Names like Google, Yahoo, Nike, Toyoto, Ford, L'Oreal, Mac Donald's, Mickey Mouse, Winnie the Pooh are registered trademarks.
If someone is going to copy you .. register a trademark
A barrier to entry, and a good way to stop someone copying your brand-name is to register a trademark.
If you have a good product or service .. register a trademark
If you have developed a good product, you should register a trademark. The market is on the lookout for good products. There are people looking to copy good ideas. While technology can be protected by patents, when you put the product in a box or advertise it, you will not use the 10-50 page description of the technology to brand it. So look hard at it. Seek to protect it by way of registered trademarks. Yes, register a trademark.
If you have something unique .. register a trademark
It could be as simple as a book, a cartoon name, a telephone service, a food product, a shirt, a restaurant, a hotel, a perfume, a drink, even water. If you register a trademark for the brand name, you can keep imitators away from that territory. You can stop them trying to imitate your good brand name.
If you have something new .. register a trademark
Sometimes it is said that the first to market gets the biggest market share. Big companies can understand this. Often, they will not put a new product or service on the market until they have applied to register a trademark.
If you want to keep your brand name .. register a trademark
We have had to advise a restaurant owner who was opening a new restaurant, and who mistakenly thought business name registration was sufficient, that if he did so with the name he wanted, he was likely to lose if a possible high court case was taken against him. On several occasions, owners of businesses have registered a trademark to ensure they legally hold valid title to their business name.
If you want to sell legal title in your brand name in the future .. register a trademark
If you do not register a trademark, how can a buyer be sure that you hold valid, legal, and established title to it?
If you registered a business name and thought it was a trademark, you should .. register a trademark
Registering a business name under the Business Names Registration legislation, it can be duplicated. If you wanted to protect it, you should have registered a trademark instead. For more information visit our business names page.
If you want a barrier to entry into your brand territory, you should .. register a trademark
Copycats, imitators, infringers and counterfeiters can be kept out of your territory when you register a trademark.
If you to prevent allegations of infringement in the future, you should .. register a trademark
Because you obtain a priority date and establish legal title to your trademark, when you register a trademark, this can help to defend your good name in any future allegations of infringement.
If your brand name falls into any of these categories, you should seriously consider applying to register a trademark. For services to register trademarks - we register trademarks in Ireland, the EU & other countries
BATTLE® provides services to register trademark for customers that can include the following:-
- applying to register trademarks
- trademark searches
- trademark strategies to register trademark
- trademark infringement
- trademark litigation
- trademark opposition about registered trademark
- trademark agreements
- trademark negotiations to register trademark
 |
 |
we work to register trademarks legally
BATTLE® trademarks services also can assist with:-
- obtaining registered trademarks in Ireland and the EU
- attacking or defending trademark opposition
- attacking or defending trademark infringement
- advising clients or solicitors on trademark cases
- trademark negotiations; and,
- settling trademark disputes.
... when you register a trademark, it can last forever
Once you register a trademark legally, you can use it forever. However, you must use it in trade on a regular basis. The trademark registration can be renewed every 10 years.