Proprietors can obtain registered trademarks - register a trademark for proprietors
It is usually possible to register a trademark for goods or services provided by proprietors, provided the trademark meets the requirements of the trademarks legislation.
Usually, when a proprietor seeks to obtain a trademark, there may be more than one Nice classification required for the trademark.
Proprietors can safeguard their brand names
Owning a registered trademark by a proprietor or sole trader can be core to safeguarding the brand. Many proprietors believe registered trademarks can be important for their position and power in trade. Our customers use registered trademarks to obtain greater security, safety and strength for their brands.
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"... very capable ..."
T. McCullagh, Managing Director, Southside People
Obtaining officially registered trademarks for proprietors
Proprietors and sole traders should consider protecting the name of their goods or services. Brand names can become valuable over time. It is also possible to use the name as part of the branding of other goods or services provided
Building reputation via trademarks for sole traders
When dealing with commercialising a brand, the sole trader may use the brand name on services involving the goods or services provided. Use of the brand name can become a badge of origin that customers come to recognise, such that they want to repeat buying the goods or services attached to the trademark. Once the trademark is obtained, it can assist with negotiations with suppliers, manufacturers, and with customers in seeking better terms from the strength of a brand name. Some proprietors will seek to register a trademark at as early a stage as possible, even before the goods or services are available on the market.
Trademarks can be a badge of origin
Certain proprietors have successfully used their names to sell other services, branded under their trademarks. Nike, Addidas, and Manchester United are just a few that have extended their branding not only on the sport-front, but also to indicate to consumers that their stamp of sourcing or quality, or value for money can be recognized by customers.
One of the challenges with proprietor names can be descriptiveness. Certain descriptive trademarks can be refused registration. We may be able to assist certain customers in dealing with this matter.
In whose name should the trademark be registered?
In our dealings with proprietors, the question arises as to who should actually own the trademark. Should it be in the name of the person, or should it be in a company name? Many trademark owners keep them in their own name. In many cases, proprietors obtain advice from the proprietor's accountant or solititor, on this matter.
"A consumer buys your reputation, honesty and integrity in your trademark."
"A trademark is something a consumer can trust."
Source: TRADEMARK TIPS on Twitter. If a consumer likes a trademark supplier, they can buy over and over again, with trust in the trademark.
The key to franchising - use of registered trademarks for franchising
One of the main ways that franchises are operated in by way of use of registered trademarks. Ownership of the trademark is licensed to third parties in certain territories to supply the franchisor's goods or services. Franchisee's use the trademark subject to certain terms and conditions, and usually pay a royalty in return for use of the trademark, and other support services.
Register a trademark if? ...
Why should people register a trademark?.
When should you register a trademark?
Go to our page register a trademark if ....
There can be pitfalls with names or trademarks
A new name, SOLAS, was proposed to replace the name for Ireland's state training authority, FÁS. However, a similar name is being used by others, and in particular by the Solas Centre in Waterford, by an Irish IT consultancy firm, as well as by a bar and restaurant in Dublin city.
In selecting names for organisations, one objective should be to avoid a likelihood of confusion. For a further example of similar names, visit our page why trademarks matter.
Building reputation in trademarks
Trademarks can be used by organisations to build identity, convey a reputation, and to develop goodwill over time.
A consumer buys your reputation, honesty and integrity in a trademark.
Organisations seek to develop a trademark into something a consumer can trust.
Owning a registered trademark can be core to safeguarding the name. Registered trademarks can be important for position and power in a sector or in relation to certain goods or services. Our customers use registered trademarks to obtain greater security, safety and strength for their logos, names and brands. We assist customers with some of the pitfalls should they arise. See our page trademark agreements.
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