Register a trademark for a restaurant
One sector where trademarks can be important is that relating to food.
Several organizations in the food sector try to ensure they can prevent imitators by obtaining a registered trademark.
It is usually possible to register a trademark for a restaurant, provided the trademark meets the requirements of the trademarks legislation. Usually, when a restaurant seeks to obtain a trademark, there may be more than one Nice classification required for the trademark.
A key to safeguarding your brand - register a trademark
Owning a registered trademark for a restaurant can be core to safeguarding the brand. Many organizations believe registered trademarks can be important for their position and power in trade. Our customers use registered trademarks to obtain greater security, safety and strength for their brands.
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G. Moore Brady, Managing Director, Fuschia
Trademarks for restaurants
Owners of restaurants and cafes should consider protecting the name of their restaurants. Restaurant names can become valuable over time. The restaurant name could be expanded beyond the first location where the restaurant was established. It is also possible to use the restaurant name as part of the branding of goods on sale.
Trademarks for restaurant branding and funding
When dealing with commercialising a brand, a restaurant may use the brand name on goods in the restaurant. Use of the brand name can become a badge of origin that customers come to recognise, such that they want to repeat the experience. Once the trademark is obtained, it can assist with negotiations with suppliers, manufacturers, and with landlords in seeking better terms from the strength of a brand name. Some restaurant retailers will seek to register a trademark at as early a stage as possible, even before the restaurant is built or before the goods go on sale.
Investors like to see a strategic approach to branding. One way of doing this is by officially registering a trademark. Investors feel more confident and secure where a registered trademark is already in place before providing any investment in the business.
Trademarks can be a badge of origin
Certain retailers have successfully used their restaurant names to sell other goods, branded under their trademarks. McDonald's, Burger King, and Kentucky Fried Chicken, are just a few that have extended their branding not only on the restaurant-front, but also to indicate to consumers that their stamp of sourcing or quality, or value for money can be recognized by customers.
One of the challenges with restaurant names can be descriptiveness. Certain descriptive trademarks can be refused registration. We may be able to assist certain customers in dealing with this matter.
"A trademark can be the most valuable real estate in the world."
Source: TRADEMARKTIPS on Twitter. Think of McDonald's, Burger King, Pizza Hut for fast food - some don't need to own the premises, and rent them instead. But they do own the trademark.
Trademarks for key to franchising
One of the main ways that franchises are operated in by way of use of registered trademarks. This is especially used in the case of restaurants and fast food outlets. Ownership of the trademark is licensed to third parties in certain territories to supply the franchiser's goods or services. Franchisee's use the trademark subject to certain terms and conditions, and usually pay a royalty in return for use of the trademark, and other support services.
Providing other trademark services
We deal with several trademark matters, including trademark searches, trademark applications, trademark oppositions, trademark infringement, and trademark agreements. For a more complete range of our trademark services please visit the other trademark pages on this site.
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There can be pitfalls with names or trademarks
A new name, SOLAS, was proposed to replace the name for Ireland's state training authority, FÁS. However, a similar name is being used by others, and in particular by the Solas Centre in Waterford, by an Irish IT consultancy firm, as well as by a bar and restaurant in Dublin city.
In selecting names for organisations, one objective should be to avoid a likelihood of confusion. For a further example of similar names, visit our page why trademarks matter.
Building reputation in trademarks
Trademarks can be used by organisations to build identity, convey a reputation, and to develop goodwill over time.
A consumer buys your reputation, honesty and integrity in a trademark.
Organisations seek to develop a trademark into something a consumer can trust.
Owning a registered trademark can be core to safeguarding the name. Registered trademarks can be important for position and power in a sector or in relation to certain goods or services. Our customers use registered trademarks to obtain greater security, safety and strength for their logos, names and brands. We assist customers with some of the pitfalls should they arise. See our page trademark agreements.
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