Register a trademark for software
Software can be an important form of intellectual property. This is especially the case for developers of software, and providers of software services.
In many cases, it is not possible to patent software, per se. So ho do you protect it?
One of the ways that software service providers can protect their uniqueness is to develop name and brand strategies. These can be turned into registered trademarks.
Providers of software can seek to protect their name, logo or brand.
Usually, when a software organisation seeks to obtain a trademark, there may be more than one Nice classification required for the trademark.
So, you need to consider whether the software is provided in the form of a product, or in the form of a service.
Owning a registered trademark for software can be core to safeguarding the brand. Many organizations believe registered trademarks can be important for their position and power in trade. Our customers use registered trademarks to obtain greater security, safety and strength for their brands.
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"... We find Battle gets results for us ..."
P. Guy, Marketing Director, Electroplus Group
Trademarks for software developers
Developers of software products and providers of software services should consider protecting the reputation embodied in the name of their software. Software names can become valuable over time. It is also possible to use the software name as part of the branding of other goods or services provided. It then becomes recognised as part of the reputation of the supplier.
Trademarks for software investors and fund raising
Venture capital investors tend to invest in software companies based on several investment criteria. In seeking investment funds, venture capital funds tend to like companies that have ring-fenced the intellectual property in their software.
One of the ways to impress software investors is to have a solid strategy to ensure the software name or brand is well protected. One way to do this is to have a registered trademark, in advance of seeking investors.
Trademarks for software branding
When dealing with commercialising a brand, the provider of software services may use the brand name on services involving the software. Use of the brand name can become a badge of origin that customers come to recognise, such that they want to repeat the experience. Once the trademark is obtained, it can assist with negotiations with suppliers, manufacturers, and with customers in seeking better terms from the strength of a brand name. Some software providers will seek to register a trademark at as early a stage as possible, even before the software is available on the market.
Trademarks can be a badge of origin
Certain developers and computer service providers have successfully used their software names to sell other services, branded under their trademarks. Microsoft and Apple are just a few that have extended their branding not only on the software-front, but also to indicate to consumers that their stamp of sourcing or quality, or value for money can be recognized by customers.
One of the challenges with software names can be descriptiveness. Certain descriptive trademarks can be refused registration. We may be able to assist certain customers in dealing with this matter.
"A consumer buys your reputation, honesty and integrity in your trademark. A trademark is something a consumer can trust."
Source: TRADEMARK TIPS on Twitter.
Trademarks for franchising
One of the main ways that franchises are operated in by way of use of registered trademarks. Ownership of the trademark is licensed to third parties in certain territories to supply the franchiser's goods or services. Franchisee's use the trademark subject to certain terms and conditions, and usually pay a royalty in return for use of the trademark, and other support services.
Providing other trademark services
We deal with several trademark matters, including trademark searches, trademark applications, trademark oppositions, trademark disputes, trademark infringement, and trademark agreements. For a more complete range of our trademark services please visit the other trademark pages on this site.
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