Search trademarks
When applying to register trademarks, searches of registered trademarks can often be useful.
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"... very capable ..."
T. McCullagh, Managing Director, Southside People
Use trademarks searches ...
Often, it can be worthwhile to examine whether any other trademarks have been registered that may hold earlier rights, or that may be confusingly similar.
Searches of registered trademarks
Trademark searches can help to clarify potential conflicts with earlier registered trademarks in particular territories. When you search trademarks, the results frequently can assist in reducing the chances of an opposition to your trademark registration, or the chances of infringement of a registered trademark.
So if you are considering registering a trademark in a particular country, it can be worthwhile checking and researching the existing registered trademarks there. More than one trademark search may be required.
You can review your own trademark and arrange to carry out a structured research approach to the design of your trademark. Usually trademark searches are completed before you apply for trademark registration or before the design of the trademark is finalised.
Why search registered trademarks?
When you have a good name, band, logo or title, it is often worthwhile searching trademarks for the following reasons:-
- your strategy for registering a brand, name, sign or logo can be shaped using trademark searches
- trademark searches show other similar registered trademarks
- trademark searches can indicate whether your trademark is a weak or strong trademark
- searching trademarks helps in reducing trademark opposition
- searching trademarks assists in reducing the potential for trademark infringement.
Searching trademarks can provide stronger insights to develop, and safeguard the main asset … the name, brand, logo or trademark.
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Sometimes, experience of searching trademarks can produce results that would not usually appear. There can be issues involving the good/services. There may also be similar trademarks from a conceptual point of view that could conflict. There may also be territorial issues.
For more information about registering trademarks, call us or visit our trademarks web site, www.battle.ie.
Trademark searches can help to show whether your trademark is likely to be successfully registered.
Researching a trademark can help to turn a good name into a pot of gold, and helps to beat the potential infringement and opposition problems that may arise from earlier registered trademarks. Some trademark searching options include: -
- searching the name as a registered trademark in the territory,
- searching registered trademarks for a range of goods/services to cover opposition potential,
- trademark searches of wider territories (such as the EU or the UK or USA),
- trademark searches for aural similarities of registered trademarks,
- trademark searches for conceptual similarities of registered trademarks.
Trademark searches can help strengthen your strategic approach to a business name, brand or trademark, and can help your approach to the trademark application at the initial phases.
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... registered trademarks can last forever
Once you get your trademark registered, you can use it forever. However, you must use it in trade on a regular basis. The trademark registration can be renewed every 10 years.
More Battle trademark services
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Battle advises organizations, solicitors, and accountants' clients on a range of matters concerning trademarks. Click here to see more Battle trademark services for our range of other trademark services.