Use trademarks searches ...
Often, it can be worthwhile to examine whether any other trademarks have been registered that may hold earlier rights, or that may be confusingly similar.
Use searches of registered trademarks
Trademark searches can help to clarify earlier registered trademarks in particular countries. Use trademark searches to reduce the chances of an opposition to your trademark registration, or to the chances of infringement of a registered trademark.
So if you are considering registering a trademark in a particular country, it can be worthwhile checking and researching the existing registered trademarks there. More than one trademark search. may be appropriate.
You can review your own trademark and arrange to carry out a structured research approach to the design of your trademark. Usually trademark searches are completed before you apply for trademark registration or before the design of the trademark is finalised.
Why search registered trademarks?
When you have a good name or title, it is often worthwhile carrying out trademark searches for the following reasons:-
- your strategy for a brand, name, sign or logo can be shaped using trademark searches
- trademark searches show other similar registered trademarks
- trademark searches can indicate whether your trademark is a weak or strong trademark
- searching trademarks helps in reducing trademark opposition
- searching trademarks assists in reducing the potential for trademark infringement.
Using trademark searches, often, you get stronger insights to develop, and safeguard the main asset … your good name.
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Just as a good way to protect a good name or title is to get it registered as a trademark, so too is to carry out trademark searches.
BATTLE aims to be Ireland’s number one low cost trademark agents. Our customers get: -
- strategies that can help to register trademarks
- attractive trademark fees with certainty, not time-based fees,
- fast-focused responsive trademark service,
- supportive approach to register a trademark, and
- control of trademark costs/budgets.
For more information about trademark registration, call us or visit our trademarks web site, www.battle.ie.
Trademark searches can help to show whether your trademark is likely to be successfully registered.
Researching a trademark can help to turn a good name into a pot of gold, and helps to beat the potential infringement and opposition problems that may arise from earlier registered trademarks. Some trademark searching options include: -
- searching the name as a registered trademark in the territory,
- searching registered trademarks for a range of goods/services to cover opposition potential,
- trademark searches of wider territories (such as the EU or the UK or USA),
- trademark searches for the following:-
- trademark searches for aural similarities of registered trademarks,
- trademark searches for conceptual similarities of registered trademarks.
Trademark searches can help strengthen your strategic approach to a business name, brand or trademark, and can help your approach to the trademark application at the initial phases.
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... registered trademarks can last forever
Once you get your trademark registered, you can use it forever. However, you must use it in trade on a regular basis. The trademark registration can be renewed every 10 years.